Privacy Policy
THE CHARACTERS WE PLAY | THE BEHAVIOR LAB
Last updated: October 19, 2026
At THE CHARACTERS WE PLAY | THE BEHAVIOR LAB, we value your privacy and believe in being transparent about how your personal information is collected, used, and protected.
This Privacy Policy explains what information we collect when you visit our website, subscribe to our newsletter, or explore our free Character Studies, and how we handle that information.
If you have any questions about your personal data or this Privacy Policy, you can contact us at anna@thecharactersweplay.com.
1. Who We Are
THE CHARACTERS WE PLAY | THE BEHAVIOR LAB is a creative and educational project operated by:
Anna Rechul
Jürgensstrasse 5
21073 Hamburg
Germany
Email: anna@thecharactersweplay.com
Website: https://www.thecharactersweplay.com
Anna Rechul is the data controller responsible for the processing of personal data described in this Privacy Policy.
2. What Information We Collect
When you visit our website or interact with our services, we may process the following information:
Technical information, such as your IP address, browser type, device information, and website access data.
Your email address when you subscribe to our newsletter or request our free Character Studies.
Information you voluntarily provide when contacting us by email.
Subscription and confirmation records necessary to document newsletter consent.
We only collect and process personal information for specified purposes and in accordance with applicable data protection laws.
3. Website Hosting and Framer
Our website is created and hosted using Framer.
When you access our website, technical information may be processed to deliver the website, maintain its functionality, and protect it against misuse.
Where applicable, this processing is based on our legitimate interests under Article 6(1)(f) GDPR.
You can find more information about Framer's data practices at:
https://www.framer.com/legal/privacy-statement/
4. Newsletter and Free Character Studies
You can sign up to receive our free Character Studies and communications from THE CHARACTERS WE PLAY | THE BEHAVIOR LAB.
Our emails may include new Character Studies, reflections on human behavior, creative explorations, and occasional project updates.
When you register, we process your email address and relevant subscription records for these purposes.
Newsletter communications are based on your consent under Article 6(1)(a) GDPR.
We use a double opt-in process. After registering, you receive an email asking you to confirm your subscription. Your subscription is completed after confirmation.
You may withdraw your consent at any time by clicking the unsubscribe link in our emails or contacting us directly.
Withdrawing consent does not affect the lawfulness of processing carried out before the withdrawal.
5. Email Marketing Through Brevo
We use Brevo to manage newsletter subscriptions, store subscriber information, and send emails.
Brevo may process your email address, subscription status, confirmation records, and technical information associated with email delivery and interactions.
We use Brevo as an email service provider under applicable data protection arrangements.
Further information is available at:
https://www.brevo.com/legal/privacypolicy/
6. Free PDF Downloads
We offer downloadable educational and creative materials, including our free Character Studies.
Some downloads may be made available through Google Drive. When you open a Google Drive download link, Google may process technical information in accordance with its own privacy practices.
Google's Privacy Policy is available at:
https://policies.google.com/privacy
7. Contacting Us
If you contact us by email, we process the information you provide to respond to your enquiry.
Depending on the nature of your request, the legal basis may be Article 6(1)(b) GDPR or our legitimate interest in responding to communications under Article 6(1)(f) GDPR.
We retain correspondence only as long as necessary for the relevant purpose or applicable legal obligations.
8. Cookies and Similar Technologies
Our website may use technologies necessary for its operation, security, and functionality.
Any use of non-essential cookies or similar technologies for analytics, advertising, or tracking will be assessed separately and, where required, activated only after obtaining appropriate consent.
Details of the technologies actually used will be reflected in this Privacy Policy and any applicable consent mechanism.
9. International Data Transfers
Some service providers may process personal data outside the European Economic Area.
Where international transfers take place, we rely on applicable safeguards or other lawful transfer mechanisms required under data protection law.
The specific safeguards depend on the service provider and the processing involved.
10. How Long We Keep Your Information
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected or to comply with legal obligations.
Newsletter subscription information is generally retained while your subscription remains active. Following an unsubscribe request, limited records may be retained where necessary to document consent, withdrawal, or compliance with legal obligations.
. Data Security
We take reasonable technical and organizational measures to protect your personal information against unauthorized access, loss, misuse, or disclosure.
We work with service providers that support the secure operation of our website and email communications. However, no method of transmitting or storing information online can be guaranteed to be completely secure.
12. Your Data Protection Rights
Under the GDPR, you may have the right to:
Access your personal data.
Request correction of inaccurate information.
Request deletion of your personal data.
Request restriction of processing.
Object to certain processing activities.
Request data portability where applicable.
Withdraw consent at any time.
Lodge a complaint with a competent data protection supervisory authority.
To exercise your rights, contact:
13. External Links
Our website may contain links to third-party websites and services.
We are not responsible for the privacy practices of independent third-party websites. We encourage you to review their privacy policies before sharing personal information.
14. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our services, technology, or legal requirements.
The current version will be published on this page, together with its latest revision date.